I agree, i feel this game has more to offer than the apparent drama over PvP and builds.
As much as i like toon builds i do like construction more. Wouldnt hurt to flesh out the base building. Maybe even allow the owner of that base to enable it for a temporary TC/Flare map. Primitive clan vs clan war thing. You can even make the built bases transferable to up the antes of that feature. I mean there is already a "our turf" context on the world map....make these clans do the battles. Make up rulesets for what bases and how they are made available then conquer the world map.