Well i am glad to see that there still exist optimist guys like Henry. I think that with lot of work and will you can make it. Our previous faction was dead, we were like only 4-5 guys remained, and we managed to hire more guys, give them good builds, teach them to pvp and do tc, and they are good pvp players now.
If you want to make good and strong faction, first u need good pvp leader, without good leading, you cant win in tc, cuz noobs will do some rambo shit or hide or die 1 by 1. You need to give good builds to new guys to lvl up. To newbies u can give some rl builds, its the easiest to play in tc, and for some more experienced players snipers/bursters. But the most important thing is to be persistent, and not to give up. Good luck guys!