IMO instead of those colored bonus titles (Quality, Improved, Superior, Advanced or Unique), items should get name colored:
Leather Jacket
Leather Jacket
Leather Jacket
Leather Jacket
Leather Jacket
OR
Remove colored bonus titles, not really big loss as we would still see bonus on items and know title by number of bonuses.
There was topic with a problem about "Improved Flamer" and Flamer with Improved crafting bonus title, both these suggestions solve that problem and change those annoing bonus titles.